Ad Law Access
FTC Closes Data Security Investigation of P2P Software Provider
On August 19, 2010, FTC staff closed an investigation into Limewire, LLC. Limewire provides both a free and purchasable version of P2P software. Based on the staff's closing letter, available here, the investigation…
FTC Addresses Frequently Asked Questions About the Revised Endorsement Guides
In October 2009, the Federal Trade Commission (“FTC”) introduced a revised version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “Guides”). Key changes to the Guides include: (1)…
FTC Plans for Internet Privacy Framework
This post was written by Alysa Z. Hutnik . On Tuesday, April 26, 2010, the Federal Trade Commission (FTC) announced that it intends to develop Internet privacy guidelines. The guidelines will examine social…
FTC Initiative Promotes Advertising Literacy for Kids
The Federal Trade Commission has launched a multi-media campaign through the website www.admongo.gov to educate children and teens, ages 8 to 12, about advertising. With “tweens” becoming a larger and more important…
FTC Closes an Investigation Regarding Bloggers' Failure to Disclose Gifts
In previous posts, we noted that the FTC's new Guides Concerning the Use of Endorsements and Testimonials in Advertising contain numerous provisions that apply to messages in social media, such as blogs, word-of-mouth…