Ad Law Access
FTC Staff Report on MLM Income Disclosures: Many Observations Lead to Many Questions
Yesterday, the Federal Trade Commission issued a staff report documenting its review of 70 publicly available income disclosure statements from a wide range of multi-level marketing (MLM) and direct selling companies…
Join Us for an Upcoming Webinar: Why You Should Care About the FTC’s Rule on Fake Reviews
On August 14, 2024, the Federal Trade Commission announced its final rule designed to combat “fake” reviews and testimonials. Given the focus of the rule and the FTC’s press surrounding it, many companies may assume…
FTC Finalizes Rule on “Fake Reviews”
Yesterday, the Federal Trade Commission announced its final rule addressing consumer reviews and testimonials. With this rule, the Commission takes aim at “fake” reviews and testimonials by prohibiting their sale or…
FTC Settlement with CarShield Holds Lessons on Endorsements
If you’ve watched the news recently, it’s fairly safe to predict that two things happened. First, you probably watched an announcer recount disturbing news about the current political climate. Second, following that…
FTC Settlement Illustrates Challenges with “Up to” Claims
“Up to” claims can be difficult to substantiate, in part, because the standard for substantiating those claims isn’t always clear. Over the years, the FTC, NAD, and courts have articulated different standards that are…