Ad Law Access
FTC Updates Its Media Guide on Weight Loss Claims
In 2003, the FTC issued Red Flag: A Reference Guide for Media on Bogus Weight Loss Claim Detection . The guide was intended to assist media outlets in spotting what the FTC believes to be deceptive weight loss claims.…
In Pricing Case, California Court Determines Meaning of "Free" Shipping
In the Overstock.com case described in the post yesterday, the plaintiff also argued that Overstock’s representations that shipping was “free” or “only $2.95” violated California’s False Advertising Law because the…
FTC Settles With Android Mobile App Developer Over Material Omission About Data Collection
Yesterday, the FTC announced yet another privacy law enforcement action in the mobile arena. An Android mobile application developer has agreed to settle the Commission’s claims alleging that the application, which…
FTC Attempts to Sharpen the Blurred Lines of Native Ads at Workshop
Yesterday, the FTC held a workshop to discuss legal issues surrounding the blending of ads with other content in digital media — sometimes called “native advertising” or “sponsored content.” From a marketing…
Happy Birthday? FTC Commissioners Testify Before House Subcommittee as Commission Turns 100
Yesterday morning, the House Energy & Commerce Committee’s Subcommittee on Commerce, Manufacturing, and Trade held a hearing, “The FTC at 100: Where Do We Go From Here?” The Subcommittee, chaired by Rep. Lee Terry…