Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC Holds Seminar on Mobile Device Tracking

On February 19, 2014, the FTC hosted a public seminar on mobile device tracking, the first event in the FTC’s Spring Privacy Series on emerging consumer privacy issues. The seminar included a tutorial on how retail…

Kelley Drye to Host Discussion With Key Leaders on Advertising and Marketing Products for Children

On March 13, 2014, the DC office of Kelley Drye will host a policy discussion on the special considerations in legislative, regulatory, and enforcement initiatives designed to protect children. The discussion will…

Plastic Lumber Company Nailed Over "Green" Claims

The FTC announced last week that it had reached a settlement with N.E.W. Plastics Corp., d/b/a Renew Plastics, over allegedly improper recyclability and recycled content claims. The company manufactures plastic…

FTC Approves kidSAFE as Safe Harbor Program Under COPPA

Last week, the Federal Trade Commission approved the kidSAFE Seal Program as a safe harbor program under the Children’s Online Privacy Protection Act (COPPA) and FTC’s COPPA Rule. The FTC’s revised COPPA Rule …

FTC Continues Safe Harbor Privacy Enforcement

Kelley Drye

The FTC announced this week that it has reached a settlement with Fantage.com, which operates a multiplayer online role-playing game directed at children ages 6 to 16 years old. The FTC alleges that from June 2012…