Ad Law Access
FTC Settlement Addresses Influencers and Native Ads
Two companies and their principals have agreed to settle FTC allegations that they misled consumers by presenting paid endorsements as independent consumer reviews and ads as independent news stories. Creaxion, a PR…
Investing Under the Influence? SEC Issues Warning Letters to Celebrities and Social Influencers
Earlier this month, the Securities and Exchange Commission (SEC) issued a warning to celebrities and social influencers who use social media to encourage consumers to invest and/or purchase stocks. Recent celebrity…
What Will Your Social Media Influencer Letter from the FTC Look Like?
We have blogged about the FTC’s barrage of letters when they were originally released in April and again last week . Back in May, in response to a Freedom of Information Act request by the National Law Journal, the FTC…
FTC Staff Reminds Brands and Influencers About Disclosure Requirements
In November, we posted that four consumer groups had sent letters to FTC, encouraging the agency to investigate and bring enforcement actions regarding the use of influencers on Instagram. In what may be a response to…
New NAD Decision Addresses Product Reviews
The NAD recently announced a decision that touches upon various issues related to consumer reviews, including how paid endorsements should be disclosed, a company’s responsibilities regarding the content of…