Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

NY Attorney General Announces 4 Settlements Over False Endorsements

Last year, we posted about a settlement between the FTC and Machinima over an influencer campaign. This week, the NY Attorney General announced a settlement with Machinima over the same campaign, along with settlements…

Weight-Loss Claims: How Many Studies Does the FTC Really Think It Takes?

On Tuesday, the FTC announced that it has sent warning letters to 20 marketers of weight-loss dietary supplements. The letters question whether the companies possess adequate support for claims and describe the…

FTC Announces Settlement Over Influencer Campaign for Xbox One

In January 2014, AdAge interviewed me about news reports that Machinima had hired influencers to create videos promoting Microsoft’s Xbox One gaming console and games. In a native advertising campaign, the influencers…

FTC Updates FAQs for Endorsement Guides, Offers More Guidance on Social Media and Video Endorsements

The FTC recently revised its “ What People are Asking ” page, a source of informal guidance relating to the FTC’s Endorsement Guides . The Endorsement Guides were last revised in 2009. The FAQ revisions are intended to…

Q: What’s Different About the FTC’s New Endorsement Q&As? A: Lots.

The FTC recently released a new version of its Q&As on the Endorsement Guides . The old Q&As, released in 2010, were about seven pages long. The new ones just about double that. The revisions and additions reflect many…