Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
FTC Charges Company with Misrepresenting the Light Output and Life Expectancy of its Bulbs
Yesterday, we posted that a window manufacturer had entered into a settlement with the Washington Attorney General’s office over allegedly unsubstantiated energy efficiency claims. Today, the FTC announced that it has…
The Law of Comparative Advertising
The law of comparative advertising covers advertising that compares alternative brands on price or other measurable attributes and expressly or impliedly identifies the alternative brand by name, illustration, or other…