Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
How Not to Get Burned by “First” Claims
When a company comes up with a new product or feature, it will usually want to advertise the benefits of that product or feature. If the company believes that it is also the first or only company to have that product…
The Carrot and the Stick: FTC’s Letter Evidences Flexible Yet Firm Approach to Claim Substantiation
The Federal Trade Commission recently approved a final consent order with Carrot Neurotechnology, Inc. and its co-owners, requiring them to stop making allegedly deceptive claims that their “Ultimeyes” video game app…
Environmental Claims - Summary of the Green Guides
The FTC provided a summary of their Green Guides available here .