Ad Law Access
NAD Recommends Advertisers Discontinue "Like Free" Claims
One of the most powerful tools in a marketer’s arsenal is the word “free.” And it’s precisely because that word is so powerful, that consumers, regulators, and competitors, closely scrutinize how the word is used in…
Best Buy Files a Lawsuit Accusing a Competitor of Falsely Advertising "Lowest Prices"
Last week, Best Buy filed a lawsuit against Ultimate Electronics over ads that compare Best Buy’s prices to Ultimate’s prices. According to the complaint filed in a Minnesota federal court, Ultimate’s ads make…
CBBB Increase Fee for Filing NAD Challenges
Effective March 15, 2010, the Council of Better Business Bureaus will increase the fee it charges for CBBB Corporate Partners to file an NAD challenge from $2,500 to $3,500. This is the first increase in the Corporate…
The Law of Comparative Advertising
The law of comparative advertising covers advertising that compares alternative brands on price or other measurable attributes and expressly or impliedly identifies the alternative brand by name, illustration, or other…
Advertising Litigation On the Rise
The news media have taken notice of the increase in advertising lawsuits and formal grievances filed against competitors. This month, The New York Times and The AmLaw Daily reported on the recent up-tick in false…