Ad Law Access
The Importance of Identifying the Correct Relief in FTC Litigation
For nearly 30 years, the Federal Trade Commission ("FTC") has sought, and federal courts have awarded, monetary redress for consumers in actions brought under Section 13(b) of the Federal Trade Commission Act ("FTC…
Florida Settles with Company Over Free Trial Offers and Automatic Renewals
Earlier this year, we posted that the Florida Attorney General had sued a company over allegations the company enrolled consumers in a monthly subscription program without the consumers’ knowledge or consent. According…
NAD Recommends Advertisers Discontinue "Like Free" Claims
One of the most powerful tools in a marketer’s arsenal is the word “free.” And it’s precisely because that word is so powerful, that consumers, regulators, and competitors, closely scrutinize how the word is used in…
Best Buy Files a Lawsuit Accusing a Competitor of Falsely Advertising "Lowest Prices"
Last week, Best Buy filed a lawsuit against Ultimate Electronics over ads that compare Best Buy’s prices to Ultimate’s prices. According to the complaint filed in a Minnesota federal court, Ultimate’s ads make…
CBBB Increase Fee for Filing NAD Challenges
Effective March 15, 2010, the Council of Better Business Bureaus will increase the fee it charges for CBBB Corporate Partners to file an NAD challenge from $2,500 to $3,500. This is the first increase in the Corporate…