Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Two-Faced? Coppertone Case Tests Whether Factually True Claims Are Deceptive

Can claims that are factually true still be deceptive? This is the question before a Connecticut federal court. Last summer, Tonya Akes, a consumer, sued Beiersdorf, Inc., maker of Coppertone sunscreen, alleging that…

Hurried Woman Sues Over Cook Time Instructions

Time is money, and when you’re hungry for mac-and-cheese, a few seconds can be worth millions of dollars. Or at least that’s what a Florida woman suggests in her class action lawsuit against Kraft Heinz over a claim on…

Coca-Cola Scores Second Win over Green Claims in One Month

This month, the DC Superior Court dismissed a lawsuit brought by Earth Island Institute against Coca-Cola, alleging that the company falsely represents itself as “a sustainable and environmentally friendly company,…

Coca-Cola Beats False Advertising Suit Over Aspirational Claims

Last year, we posted about Earth Island Institute’s lawsuit against Coca-Cola, alleging that the company falsely represents itself as “a sustainable and environmentally friendly company, despite being one of the…

Man Sues Bass Pro Over Lifetime Guarantee on Socks

As heat waves spread across the country, many men are looking for opportunities to go without socks. (To those men, I might suggest a good pair of no-show socks but, like with other grooming tips, that’s beyond the…