Ad Law Access
NAD Reminds AI Advertisers: Correlation Is Not Causation
A recent NAD decision involving SafelyYou, an AI-enabled fall detection and monitoring platform for assisted living and memory care facilities, highlights an important theme in AI advertising: proving that a technology…
FTC Announces Proposed Enforcement Policy Statement Regarding “Personalized Pricing,” Signals Potential Scrutiny of the Use of Consumer Personal Information in Pricing
Yesterday, the FTC announced that it was seeking public comment on a newly issued Proposed Enforcement Policy Statement Regarding Personalized Pricing, which seeks to describe current FTC Staff’s perspective on when…
NAD Finds Hair Drying Claims Get Tangled Up in the Visuals
Dreame advertised that its Dazzle Hair Styler and the Miracle Pro Hair Dryer could both dry shoulder-length hair in two minutes. Dyson challenged three variations of the drying time claim that were paired with images…
State Telemarketing Update: What to Know About Changes Coming in Pennsylvania
On July 20, 2026, Senate Bill 992 was signed into law in Pennsylvania, setting forth several revisions to the state’s existing telemarketing statute. Notable amendments include a revised definition of “telephone…
FDA’s Proposed GRAS Rule: Mandatory Notifications, Expanded Scope, and Open Questions
Following through with long-stated intentions, FDA yesterday published a proposed rule that could fundamentally reshape how food substances reach the U.S. market under the Generally Recognized as Safe (GRAS) framework.…