Ad Law Access
Questions and Answers on Advertising Law
Over the past year, several companies have entered into high-profile settlements with the FTC over allegations that their products didn’t work as advertised. For example, Skechers agreed to pay $40 million to settle…
WOMMA Releases New Social Media Marketing Disclosure Guide
This week, the Word of Mouth Marketing Association released an updated version of its Social Media Marketing Disclosure Guide . The Guide is designed to help marketers comply with the FTC’s requirement that individuals…
NAD Determines that Pinterest Promotion Needs Disclosures
The NAD reviewed weight-loss success stories on Nutrisystem’s Pinterest board, and determined that the weight-loss claims featured atypical results. As we’ve posted before, the FTC’s Endorsement Guidelines state that…
Free Cup of coffee!* FTC Workshop on Advertising and Privacy Disclosures Explores Dot Com Updates
Last week the Federal Trade Commission (FTC) held an information gathering workshop titled “ In Short: Advertising and Privacy Disclosures in a Digital World ”. The purpose of the workshop was to discuss the need for…
Myspace Settles FTC Charges of Misleading and Deceptive Statements in its Privacy Policy
On May 8, 2012, the Federal Trade Commission (FTC) announced its settlement with social networking service Myspace on charges that it misrepresented its protection of users' personal information in violation of federal…