Ad Law Access
Watch Kelley Drye's "Smartphone Revolution" Webinar On Demand
Mobile marketing, sweepstakes and services, including location-based services, are governed by an alphabet soup of statutes and regulations: TCPA, COPPA, CAN-SPAM, CPNI, etc. To complicate compliance even further,…
Questions and Answers on Advertising Law
Over the past year, several companies have entered into high-profile settlements with the FTC over allegations that their products didn’t work as advertised. For example, Skechers agreed to pay $40 million to settle…
WOMMA Releases New Social Media Marketing Disclosure Guide
This week, the Word of Mouth Marketing Association released an updated version of its Social Media Marketing Disclosure Guide . The Guide is designed to help marketers comply with the FTC’s requirement that individuals…
NAD Determines that Pinterest Promotion Needs Disclosures
The NAD reviewed weight-loss success stories on Nutrisystem’s Pinterest board, and determined that the weight-loss claims featured atypical results. As we’ve posted before, the FTC’s Endorsement Guidelines state that…
Free Cup of coffee!* FTC Workshop on Advertising and Privacy Disclosures Explores Dot Com Updates
Last week the Federal Trade Commission (FTC) held an information gathering workshop titled “ In Short: Advertising and Privacy Disclosures in a Digital World ”. The purpose of the workshop was to discuss the need for…