Ad Law Access
SEC KOs Mayweather and DJ Khaled for Promoting Cryptocurrency Without Disclosures
About a year ago, the SEC issued a warning to celebrities and social influencers who promoted Initial Coin Offerings (ICOs) on social media, noting that such promoters are subject to federal securities laws.…
BBB Accountability Program Warns Native Advertisers
Earlier this week, the BBB’s Online Interest-Based Advertising Accountability Program announced its first compliance warning concerning the use of interest-based advertising in native advertising. “Native advertising”…
New NAD Decision on Native Advertising Focuses on Disclosures
If you saw these links under an article you just finished reading, would you be surprised to learn that the links are sponsored? The NAD thinks you might. Taboola is an advertising network that purchases space from…
Native Advertising Blunder Gets Media Attention
Readers of our blog know that if a company provides people incentives to promote its products, the company needs to ensure those people clearly disclose their relationship to the company. But (for reasons we're still…
FTC Attempts to Sharpen the Blurred Lines of Native Ads at Workshop
Yesterday, the FTC held a workshop to discuss legal issues surrounding the blending of ads with other content in digital media — sometimes called “native advertising” or “sponsored content.” From a marketing…