Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
Advertising Health Claims Can Get You Burned
Today, Ad Age spotlighted e-cigarette brand NJoy’s new advertising campaign and noted that it comes close to making prohibited health claims. The tagline for the new campaign is “friends don’t let friends smoke”…
New Trends in Health-Related Advertising Claims
Companies marketing functional foods or dietary supplements should be aware of the Federal Trade Commission’s new regime for using health-related advertising claims and the Food and Drug Administration’s heightened…