Ad Law Access
More Regulators Focus on Price Comparisons
Yesterday, the Virginia Attorney General announced that it reached a settlement with Hobby Lobby over the retailer’s price comparisons. According to the press release, Hobby Lobby advertised discounts compared to…
"Psychological Commitment" as a Basis for a Promotional Pricing Lawsuit?
Class action plaintiffs continue to explore new theories under state promotional pricing statutes. Last week, a plaintiff filed a class action complaint against Gap Inc. in California state court, alleging that the…
Members of Congress Target Outlet Mall Pricing
Last Thursday, four members of Congress sent a letter to the FTC Chairwoman expressing concerns that consumers are being deceived by pricing at outlet stores and asking the FTC to investigate potential violations of…
In Pricing Case, California Court Determines Meaning of "Free" Shipping
In the Overstock.com case described in the post yesterday, the plaintiff also argued that Overstock’s representations that shipping was “free” or “only $2.95” violated California’s False Advertising Law because the…
California Court Imposes $6.82 Million Civil Penalty in Comparative Pricing Action
Still recovering from the holiday sales? If you’re a retailer or a manufacturer pricing your own products, don’t forget about the state laws governing promotional pricing and deceptive pricing claims. The state of…