Ad Law Access
NAD Addresses Disclosures in Native Ads
As part of its monitoring program, the NAD recently reviewed an editorial in Shape Magazine that promoted the benefits of certain SHAPE-branded products. The NAD was concerned that promoting the products in that format…
FTC Attempts to Sharpen the Blurred Lines of Native Ads at Workshop
Yesterday, the FTC held a workshop to discuss legal issues surrounding the blending of ads with other content in digital media — sometimes called “native advertising” or “sponsored content.” From a marketing…
Blurred Lines: The Legal Risks Surrounding Native Advertising
This afternoon, the FTC announced the panelists for its upcoming workshop on Native Advertising. The term “native advertising” generally refers to ads that are presented in the native format of the website,…
NAD Decision Holds Important Lessons for Advertising in Social Media
This week, the NAD issued an important decision involving advertising practices in social media. Here are the highlights. eSalon operates a hair-styling blog, and many posts promote the company’s products. Because…