Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

California to Tighten Rules for Automatic Renewals

Seven years ago, we posted about a new law in California governing automatic renewals. The law generally requires that companies: (1) clearly disclose the material offer terms before a consumers subscribes; (2) obtain…

FTC Shuts Down a Risky Risk-Free Offer

This morning, the FTC announced that it had stopped a group of 15 companies and 7 individuals from using deceptive “risk-free trial” offers to sell skincare products online. At the Commission’s request, a federal court…

Hulu Hit with Class Action Over Automatic Renewals

In 2010, California enacted a law governing automatic renewals. As we previously posted, the law generally requires that companies: (1) clearly disclose the material offer terms before a consumers subscribes; (2)…

RealNetworks Agrees to Pay $2.4 Million to Settle Free Trial Investigation

The Washington Attorney General recently announced that a settlement with RealNetworks over the company’s free trials. According to the AG, more than 500 consumers had complained to the AG’s office and the Better…

California Law Governing Automatic Renewals Goes Into Effect

Starting this week, companies that offer subscription services that automatically renew at the end of the initial term will have to comply with a new law in California. The law generally requires that companies: (1)…