Kristi Wolff is a senior associate in the firm’s Washington, D.C. office. Her practice concentrates on advertising, consumer protection, and food and drug law matters. Having served as in-house counsel in the healthcare and food products industries, Ms. Wolff has a deep understanding of the client’s perspective.
Ms. Wolff helps advertisers and manufacturers balance legal risks and business objectives to minimize the potential for regulator, competitor, or consumer challenge while still executing a successful campaign. Ms. Wolff's advertising and consumer protection law expertise includes counseling clients on the marketing and sale of a wide variety of consumer products and services, including food and related health products, apparel and luxury items such as textiles, jewelry, and fur, and marketing services such as telemarketing and text message campaign compliance. Ms. Wolff also represents clients in advertising substantiation investigations initiated by the Federal Trade Commission or state attorneys general and in advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus.
Prior to joining Kelley Drye, Ms. Wolff was associate general counsel at Nestlé HealthCare Nutrition, Inc., a subsidiary of Nestlé S.A., the world’s largest health, nutrition and wellness company. She also served as senior counsel at Assurant Health, where she performed risk management functions, including litigation and regulatory tasks. Ms. Wolff has prior experience in private practice and, during law school, served as an extern to the Wisconsin Department of Justice and the U.S. Court of Appeals for the Ninth Circuit.
Lead associate in successful NAD challenge regarding competitive advertising of water filtration products.
Handled several FTC investigations involving the alleged mislabeling of fur clothing, and persuaded the agency to close them without formal action.
Lead associate in representation of a multi-national food company with respect to FTC investigation into marketing claims.
Lead associate representing a money transfer company in an investigation by 44 state attorneys-general regarding the effectiveness of the company's anti-fraud program.
Counsel Fortune 500 healthcare company with regard to structuring telemarketing compliance program and campaigns.
Lead associate representing a major retailer in settlement with the FTC regarding the Textile Act compliance and environmental marketing of textiles.
Lead associate representing a national retailer in an investigation by the U.S. Federal Trade Commission regarding compliance with the Fur Products Labeling Act. Case closed by the staff without formal action.
Assisted a network television show in structuring an advertising promotion to benefit the American Red Cross and, specifically, victims of Hurricane Sandy.
Counsel celebrity endorser with regard to development, launch, and marketing of cosmetics line.
Lead associate representing multi-national fuel manufacturer in development of claims substantiation and launch of national marketing campaign.