NAD Judges a Popularity Contest

| 4 min

NAD recently issued a decision in a challenge that Zillow brought against Apartments​.com involving a humorous campaign that featured Jeff Goldblum. The decision covers a lot of ground, including some issues that may be unique to the rental market. For today, though, we’ll focus on an issue that spans industries and comes up frequently. Specifically, we’ll look at popularity claims, such as the advertiser’s The Most Popular Place to Find a Place” tagline and a couple of “#1” claims.