Self-Regulation of Advertising in the United States: An Assessment of the National Advertising Division

American Bar Associations Section of Antitrust Law

On April 15, 2015, a working group associated with the American Bar Association released a report evaluating the National Advertising Division (NAD) and the state of advertising self-regulation in the United States. This report is the product of a working group of 59 members, including representatives from consumer product companies (large and small), industry associations and advertising lawyers and is the result of a request for input from the president of the Advertising Self-Regulatory Council (ASRC). The working group, led by Advertising and Marketing practice partner John Villafranco, found that overall, the system is working well, but also recognized areas for improvement.