The Expansion of Health Data Privacy Regulation: Washington’s My Health My Data Act and Beyond

April 18, 2024 at 12:00 pm (EDT)

The development of health data privacy regulation is accelerating. With all eyes on Washington’s My Health My Data Act (MHMDA), retailers, advertisers, and adtech companies are looking at the broad implications of regulating consumer health data. As MHMDA ramps up, and other regulators are focusing on the collection, use, and sharing of health data, all stages of health data governance warrant a closer look.

Join Kelley Drye’s Privacy & Information Security practice chair Alysa Hutnik, partner Aaron Burstein, and special counsel Chris Tarbell for a discussion of practical strategies to address some of the key challenges under health data privacy laws:

  • Determining what is consumer health data” or health-related sensitive” data under comprehensive state privacy laws
  • Developing sustainable and holistic processes to manage health data classifications over time
  • Preparing health privacy notices and other disclosures
  • Understanding consent requirements and the scope of different types of consent
  • Building and documenting a health data privacy program

To view the Zoom recording, click here.

To view presentation materials, click here.