Katie Rogers is a senior associate in the firm’s Washington, DC office. Katie focuses her practice on general advertising and consumer protection matters, with an emphasis on food marketing and environmental marketing issues. She reviews product labeling and advertising to determine compliance with Federal Trade Commission (FTC), Food and Drug Administration (FDA), and U.S. Department of Agriculture (USDA) laws and regulations; determines the adequacy of scientific evidence to substantiate product benefit claims; and defends clients when the adequacy of claim substantiation is challenged by governmental bodies, competitors, or consumers.
Katie counsels clients on issues involving the use of health benefit claims, “green” marketing, fur and textile claims, and expert endorsements in advertising and marketing. Recently, she worked with a number of clients to prepare and submit comments on the FTC’s changes to the Green Guides. She also routinely helps clients develop advertising campaigns that meet the new requirements and defends against FTC, NAD or competitor challenges of green claims.
Katie works with food, food packaging, and dietary supplement manufacturers and distributors to ensure that product formulations and ingredients meet FDA, USDA, and other applicable safety requirements. She has substantial experience helping clients prepare and develop the appropriate testing to confirm compliance with applicable FDA requirements; and prepares petitions and notifications to FDA to establish FDA approval for regulated products.