Katie Rogers advises clients on all aspects of advertising and promoting their brands across a variety of media. She helps clients ensure that their ads and labeling comply with regulations enforced by various agencies such as the FTC, FDA, and CPSC.  She has extensive experience reviewing and assisting with the development of scientific data used to support product benefit claims, and she works with companies to defend their claims when challenged by regulators, competitors, or consumers.  As clients have changed their advertising strategies to focus on new platforms, Katie has helped them navigate the new issues raised by these changes.

Katie has particular expertise working with food and dietary supplement companies to ensure that product formulations and ingredients meet regulatory and other applicable safety requirements.  She counsels clients on issues involving the use of health benefit claims, environmental marketing claims, fur and textile claims, and expert endorsements in advertising and marketing.  She also routinely helps clients defends against FTC, NAD, or competitor challenges of general product benefit claims in all types of media.

Clients appreciate Katie not only for her substantive knowledge of the law, but also for her people skills and in-depth understanding of the scientific aspects of even the most complex products.
 

Assisted consumer product company to identify legal risks associated with potential purchase of a multi-level marketing company manufacturing and distributing nutritional supplements.

Assisted a number of major brands in the review and development of environmental marketing claims and substantiation for those claims.

Served as lead associate in successfully defending NAD challenge regarding competitive environmental benefit claims for computer products.

Assisted major retailers with interpreting and complying with the FTC’s Textile Act, Wool Act, and Fur Products Labeling Act.

Assisted food industry trade group in preparing comments on the proposed revisions to the FTC’s Green Guides.

Served as lead associate successfully representing insulation company in an investigation by the FTC regarding environmental benefit claims.

Assisted major beverage company with ensuring that all components of products comply with FDA requirements, which included preparing legal opinion letters regarding the FDA status of products based on scientific evaluations.

Assisted large retailer with review of product labels to determine compliance with CPSC requirements.