Katie Rogers advises on general advertising and consumer protection matters, with an emphasis on food marketing and environmental marketing issues.  She reviews product labeling and advertising to determine compliance with Federal Trade Commission (FTC), Food and Drug Administration (FDA) and U.S. Department of Agriculture (USDA) laws and regulations; determines the adequacy of scientific evidence to substantiate product benefit claims; and defends clients when the adequacy of claim substantiation is challenged by governmental bodies, competitors or consumers.

Katie counsels clients on issues involving the use of health benefit claims, “green” marketing, fur and textile claims, and expert endorsements in advertising and marketing.  She also routinely helps clients develop advertising campaigns that meet the requirements of the Green Guides and defends against FTC, NAD or competitor challenges of green claims.

Katie works with food, food packaging and dietary supplement manufacturers and distributors to ensure that product formulations and ingredients meet FDA, USDA and other applicable safety requirements.  She has substantial experience working with scientific consulting firms to prepare and develop the appropriate testing to confirm compliance with applicable FDA requirements.  In addition, she often reviews GRAS dossiers and prepares scientific opinion letters confirming compliance with FDA laws and regulations, and helps achieve FDA approval for regulated products.

Katie is appreciated not only for her substantive knowledge of the law, but also for her people skills and in-depth understanding of the scientific aspects of even the most complex products.