Katie Rogers advises clients on all aspects of advertising, privacy and promoting their brands across a variety of media.  She helps clients ensure that their ads and labeling comply with regulations enforced by various agencies such as the Federal Trade Commission (FTC), Food and Drug Administration (FDA), and Consumer Product Safety Commission (CPSC).  She advises on a variety of consumer protection issues, such as environmental benefit claims, health claims, sweepstakes and contests, subscriptions, textiles and fur claims, and endorsements and testimonials.

She also routinely helps clients defend against the FTC, NAD, or competitor challenges of general product benefit claims in all types of media.  As clients have changed their advertising strategies to focus on new platforms, Katie has helped them navigate the new issues raised by these changes.

Katie also has years of experience working with food, food packaging, and dietary supplement companies to ensure that product formulations and ingredients meet regulatory and other applicable safety requirements.

In addition to her advertising work, Katie also is well-versed in privacy compliance on counseling and transactional related matters to ensure that privacy laws are appropriately considered and addressed in a practical manner, including with respect to GDPR and CCPA.  Katie’s privacy work is particularly focused on the technology sector, where she leverages experience gained from performing an in-depth secondment working with a Fortune 500 major software provider company.

Clients appreciate Katie not only for her substantive knowledge of the law, but also for her people skills and in-depth understanding of the scientific aspects of even the most complex products and services.
 

Seconded to a major software provider company for over a year assisting the legal team with privacy compliance, negotiating agreements with technology partners, and reviewing sweepstakes and contests.

Seconded to a large nutritional food manufacturing company, assisting the legal team with endorsements and testimonial claims, subscription marketing, and providing guidance on survey methodology.

Assisted a consumer product company in a due diligence review to identify legal risks associated with potential purchase of a multi-level marketing company manufacturing and distributing nutritional supplements.

Assisted a number of major brands in the review and development of environmental marketing claims and substantiation for those claims.

Served as lead associate in successfully defending NAD challenge regarding competitive environmental benefit claims for computer products.

Assisted major retailers with interpreting and complying with the FTC’s Textile Act, Wool Act, and Fur Products Labeling Act.

Assisted food industry trade group in preparing comments on the proposed revisions to the FTC’s Green Guides.

Served as lead associate successfully representing insulation company in an investigation by the FTC regarding environmental benefit claims.

Assisted major beverage company with ensuring that all components of products comply with FDA requirements, which included preparing legal opinion letters regarding the FDA status of products based on scientific evaluations from an outside scientific firm.

Assisted large retailer with review of product labels to determine compliance with CPSC requirements.