Kiplinger Quotes Partner John E. Villafranco on Anticipated Revisions to FTC “Green Guides”
September 21, 2010
Partner John E. Villafranco was quoted in a Kiplinger article titled “FTC Making ‘Green’ on a Label Mean Something.” The article discussed the expected revisions to the Federal Trade Commission’s guidelines on the use of environmental marketing claims, commonly referred to as the “Green Guides.” The FTC is expected to issue revisions in the coming weeks. Under the new guides, firms will have to substantiate product claims, indicating what it is that makes one type of product more environmentally friendly than another. “What’s more, the new, expanded provisions will likely bring increased scrutiny on the hundreds of third-party environmental seals on products that make general claims,” said Mr. Villafranco.