Ad Law Access Podcast

Providing updates and analysis on advertising, marketing, and privacy / data security law.

NAD Considers Whether Better” and Best” Claims are Puffery

| 3 min

Royal Oak sells Super Size charcoal briquets that are 50% bigger than the briquets sold by certain competitors. Royal Oak advertises that ​“a bigger briquet is a better briquet” and that the briquets provide ​“the best…

Massachusetts Hops on the Junk Fee Bandwagon - and Online Cancellation, Too

This week, Massachusetts Attorney General Andrea Joy Campbell’s office touted the release of draft regulations to prohibit hidden ​“junk fees,” enhance transparency in various transactions, and make it easy for…

NARB Reads Less Into Emojis Than NAD

| 3 min

Earlier this year, Coca-Cola reformulated its Powerade beverage to include more electrolytes. In some ads, it boasted that the beverage now contained ​“50% more electrolytes vs. Gatorade Thirst Quencher.” One social…

FTC Sends Warning Letters to Companies and Influencers Over Disclosures in Post

| 5 min

Earlier this year, we examined how changes to the FTC’s Endorsement Guides might affect influencer campaigns and suggested that companies may want to monitor FTC actions in this area to see what types of conduct grab…

NAAG 2023 CP Fall Conference- Advertising - Honing in on California’s Viewers

| 7 min

We return to NAAG’s 2023 Consumer Protection Fall Conference for ​“Advertising Psychology and Law Primer.” While it lived up to its name covering many basic advertising law concepts, the panel also covered specific…