Ad Law Access Podcast
FTC Staff’s Revised MLM Guidance—More Content, Less Clarity
Yesterday FTC Staff released updated Business Guidance Concerning Multi-Level Marketing that provides a detailed account of their current perspective on applicable standards governing the direct selling and multi-level…
NAD Finds Disclosures for Comparative Claims Aren’t Clear
Glad advertises that its ForceFlex MaxStrength bags are “25% more durable.” More durable than what? If you follow an asterisk, you’ll learn that they are 25% more durable than Glad’s own 13-gallon ForceFlex bags. A…
DOJ Issues Website and App Accessibility Requirements for State and Local Governments
Website accessibility lawsuits continue to be big business for plaintiffs’ attorneys, with thousands of lawsuits filed every year. Part of the problem is the lack of clear guidance from the government in this area,…
California Publishes New Regulations Governing Charitable Campaigns
Doing good just got a little more complicated for companies that run charitable campaigns in California. www.kelleydrye.com/viewpoints/blog…table-campaigns
NAD Determines a Money Back Guarantee Conveys Performance Claim
The Princeton Review advertises its MCAT preparation courses with the following copy: “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.” Blueprint Test…