Ad Law Access Podcast

Providing updates and analysis on advertising, marketing, and privacy / data security law.

With Uncertainty Surrounding The FTC’s Negative Option Rule, New California Requirements Wait

Last Friday, the FTC’s final Negative Option Rule was published in the Federal Register, starting the clock on the effective dates for the agency’s expansive overhaul of requirements related to goods or services sold…

California Privacy Protection Agency Expands The Definition Of Data Broker”

On November 8, the California Privacy Protection Agency (CPPA) voted 5-0 to approve new regulations to implement the DELETE Act of 2023. The most noteworthy development was the agency’s adoption of a new definition of…

SDNY Reverses Its Position On Carbon Neutral” Lawsuit

| 5 min

In January, we reported that a judge in the Southern District of New York refused to dismiss a class action alleging that ​“carbon neutral” claims on bottles of Evian water were misleading. The judge determined that…

FTC Staff Issues FAQs On The Fake Review” Rule

| 6 min

As we noted in a previous post, the FTC’s Rule on the Use of Consumer Reviews and Testimonials, which went into effect on October 21, 2024, addresses deceptive conduct involving consumer reviews and testimonials and…

State Privacy Law Requirements- Instructing Vendors And Partners To Fulfill Privacy Rights Requests

Under many circumstances, state privacy laws require businesses to pass a consumer’s valid deletion request to any entity that processes the data on behalf of the business or otherwise is a recipient of the data. These…