NARB Reads Less Into Emojis Than NAD

| 3 min

Earlier this year, Coca-Cola reformulated its Powerade beverage to include more electrolytes. In some ads, it boasted that the beverage now contained ​“50% more electrolytes vs. Gatorade Thirst Quencher.” One social media post featured a headline ​“Powerade vs. Gatorade Thirst Quencher” above a side-by-side comparison of the electrolyte and vitamin content of the two beverages. The caption read: ​“Don’t Underestimate our Electrolytes” followed by a flexed arm emoji. 💪…emojis-than-nad