NAD Provides Guidance on Clean” Claims

| 4 min

In a recent decision, NAD notes that ​“clean” claims are ​“ubiquitous in the beauty industry.” Despite that, the term doesn’t have a clear definition and reasonable minds can disagree over exactly what it means. That creates a challenge for advertisers who are generally required to be able to substantiate all reasonable interpretations of their claims. Although NAD doesn’t take a position on what ​“clean” should mean, the decision provides some helpful guidance for advertisers who want to use the term.…on-clean-claims