NAD Provides Guidance on “Clean” Claims
| 4 min
In a recent decision, NAD notes that “clean” claims are “ubiquitous in the beauty industry.” Despite that, the term doesn’t have a clear definition and reasonable minds can disagree over exactly what it means. That creates a challenge for advertisers who are generally required to be able to substantiate all reasonable interpretations of their claims. Although NAD doesn’t take a position on what “clean” should mean, the decision provides some helpful guidance for advertisers who want to use the term.