NAD Decision Provides Guidance on Claims Against Unnamed Competitors

NAD recently issued a decision in a challenge that Bath & Body Works (or ​“B&BW”) brought against Goose Creek that touches upon a number of common issues advertisers face. Although the decision covers a lot of ground – B&BW challenged a combination of 18 express and implied claims – in this post, we’re going to focus on a few issues related to comparative claims against unnamed competitors.…med-competitors