NAD Decision Holds Lessons for Developing Test Protocols

| 5 min

If you want to advertise that your product performs better than a competitor’s product, you’re likely going to have to run tests to substantiate that claim. In some cases, there may be industry standard tests that could help take the guess work out of designing a protocol. In absence of an industry standard test, though, you will need to come up with your own protocol. A recent NAD case involving teeth whitening claims demonstrates just how difficult that can be.