NAD Considers Whether Better” and Best” Claims are Puffery

| 3 min

Royal Oak sells Super Size charcoal briquets that are 50% bigger than the briquets sold by certain competitors. Royal Oak advertises that ​“a bigger briquet is a better briquet” and that the briquets provide ​“the best grilling experience.” Kingsford Products Company challenged these (and other) claims and demanded that Royal Oak provide substantiation.…ims-are-puffery