NAD Addresses Apples and Oranges in Price Claims

| 4 min

Google recently ran two commercials for its YouTube TV service, each of which ended with the following tagline: More than cable. For $600 less than cable.” A disclosure at the bottom of the screen explained: Annual average savings based on a study by SmithGeiger of the published cost of comparable standalone cable in the top 50 Nielsen DMAs, including all fees, taxes, promotion pricing, DVR box rental and service fees, and a 2nd cable box.”