FTC Continues to Focus on Incentivized Reviews

We wrote about the FTC’s first case involving a company’s failure to post negative reviews. Just a few days later, the FTC reached a $3.5 million settlement with Hubble Contacts. Although much of the FTC’s complaint in the Hubble case alleges violations of the Contact Lens Rule, the FTC also alleged that Hubble engaged in misleading practices related to consumers reviews. The latter should catch your eye, even if you don’t work in the vision industry.