Court Holds Reasonable Consumers Won’t be Misled by Sephora’s Clean” Claims

| 4 min

Last week, we posted about an NAD decision that provides some helpful guidance for advertisers who want to use the word ​“clean” to describe their products. One day later, a New York federal court issued a decision in another case involving the same word. Luckily, the court’s analysis is generally consistent with NAD’s analysis and bolsters the tips we outlined last week.

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