CARU’s First Decision on ​“Gender-Restrictive” Ads Also Addresses Jurisdictional Issues

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Updates on advertising law, privacy law, and consumer protection trends, issues, and developments from Kelley Drye’s Advertising and Marketing practice.

CARU’s First Decision on ​“Gender-Restrictive” Ads Also Addresses Jurisdictional Issues

In a February 2021 blog post, CARU encouraged advertisers to focus on diversity and inclusion in their ads. In August 2021, they went a step further when they announced that the new version of the CARU Guidelines would include a provision stating that ads ​“should not portray or encourage negative social stereotyping, prejudice, or discrimination.” Last week, CARU released the first decision involving that new provision.