CARU Reviews Disclosures in Sponsored Content Directed to Kids

| 5 min

The Children’s Advertising Review Unit (or ​“CARU”) recently launched an investigation into the ​“Vlad and Niki” YouTube channel owned by CMG. The channel is described as a ​“global preschool phenomenon and highest rated kids channel on YouTube” that stars ​“the imaginative personalities and antics” of two kids ​“who are showcased in non-stop fun and crazy adventures.” Change a few nouns and that sentence could describe Ad Law Access. One difference, though, is that we don’t feature sponsored content.…irected-to-kids