CARU and FTC Express Concerns about Advertising to Kids in the Metaverse

| 4 min

Earlier this year, CARU’s new Advertising Guidelines went into effect, including various updates that were designed to apply to digital advertising. This week, CARU issued a warning to put advertisers, brands, influencers and endorsers, developers, and others on notice that CARU’s Advertising Guidelines apply to advertising in the metaverse” and that CARU will strictly enforce its Guidelines against metaverse advertising.”