Ad Law News and Views - October 15, 2021



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FTC Blankets Companies With Warning Letters Over Endorsements and Reviews

The FTC sent warning letters to more than 700 companies recommending that recipients review their practices related to endorsements and reviews to ensure that those practices comply with the law. The warning letters are explicitly meant to serve as a predicate for what could be a sweep of civil penalty investigations of advertisers. In the Commission’s announcement of the warning letters, it emphasized that, in the Commission’s view, the blanket warning letter to over 700 companies in nearly every industrial sector puts those businesses on notice that deceptive practices in the future could result in penalties of up to $43,792 per violation.”

CPRA Update: California Legislature Makes Technical Changes to CPRA

Last week, California’s Governor Gavin Newsom signed into law AB 694, which makes a few technical changes to the California Privacy Rights Act (CPRA). The relevant changes to the CPRA are summarized below.

As defined in the CPRA, personal information” does not include publicly available information or lawfully obtained, truthful information that is a matter of public concern. The bill modifies the definition of publicly available” by removing the apparently superfluous language or by the consumer.”

Cracks in the Privacy Wall Between Kids and Teens: Is Teen Privacy Legislation on the Horizon?

Since Congress enacted the Children’s Online Privacy Protection Act (COPPA) in 1998, the regulatory wall between kids and teens has been a remarkably durable one. During all this time, COPPA, the primary U.S. law protecting kids’ privacy, has protected children under 13 but hasn’t provided any protections for teens. While California’s privacy law grants some rights to teens under 16, these protections are narrow (opt-in for data sharing) and only apply within that state. This means that teens are generally treated like adults for purposes of privacy in the U.S.

It’s not exactly clear why COPPA’s age 13 cut-off was chosen the first place. First year of teen-hood? Bar Mitzvah age? The age when children become too independent and tech-savvy to let their parents control their media? (Ahem – that happened at age six in my house.) Whatever the reasons for the original choice, age 13 has stuck, even as concerns about teens’ privacy and use of social media have grown, and Senator Markey and others have repeatedly proposed extending privacy protections to teens.

California Imposes New Restrictions on Recyclability Claims

Last week, California’s Governor signed a law that will likely impose significant limitations on companies’ abilities to make recyclability claims or use the popular chasing arrows” symbol in California.

The law states that using a chasing arrows symbol, a chasing arrows symbol surrounding a resin identification code, orRecycling Symbol any other symbol or statement” on a product or package to indicate that it is recyclable, or otherwise directing the consumer to recycle the product or packaging” is deceptive or misleading, unless the product or package is considered recyclable pursuant to specific criteria to be developed by the state’s Department of Resources Recycling and Recovery.

Pushing the Boundaries of Existing Authority: Section 19 Post-AMG Capital Management

The Commission, making good on promises to creatively explore all of its options for enforcement, announced by a 3-2 vote that it had reached a settlement pursuant to Section 19 of the FTC Act with Resident Home LLC and its owner Ran Reske. At issue were allegedly false claims that the company’s imported mattresses are made from materials fully manufactured in the United States. As part of the settlement, Resident Home and Reske agreed to pay $753,000.

Hope Emerges at Senate Data Security Hearing – But Will Congress Grab the Brass Ring?

On October 6, 2021, the Senate Commerce Committee conducted its second in a series of hearings dedicated to consumer privacy and data, this time addressing Data Security. Similar to last week’s privacy hearing, the witnesses and Senators appeared to agree that federal data security standards – whether as part of privacy legislation or on their own – are urgently needed. If there were to be consensus around legislative principles, the hearing provides clues about what a compromise might look like.

FTC Threatens 70 Colleges with Civil Penalties in Attempt to Resurrect Penalty Offense Authority

Making good on promises to creatively explore all of its options for enforcement, the FTC yesterday notified 70 for-profit higher educational institutions that it intends to use its long dormant Penalty Offense Authority to obtain civil penalties when institutions make misrepresentations about their programs and job and earnings prospects. The move closely follows recommendations proposed in a paper authored by Commissioner Rohit Chopra and Bureau of Consumer Protection Director Sam Levine, which we previously discussed here.

Soltani Appointed as Inaugural California Privacy Protection Agency Executive Director

During last month’s California Privacy Protection Agency Board (CPPA) meeting, the only substantive agenda item, addressed in closed session, was a discussion of two key appointments: the first Executive Director and a Chief Privacy Auditor, as required by CPRA’s 1798.199.30. On October 4, 2021, the five-person CPPA board announced that they appointed Ashkan Soltani to the Executive Director position. Soltani brings to the table a variety of privacy experiences as a former FTC Chief Technologist, a Senior Advisor to the U.S. Chief of Technology Officer in the White House Office of Science and Technology Policy for the Obama Administration, and one of the architects behind the CCPA and CPRA.

Food Industry Litigation and Regulatory Highlights, July – September 2021

If the summer slide and the start of school kept you too busy to follow what’s going on in the food scene, we hear you! Catch up on key developments below in this issue of our Food Industry Litigation and Regulatory Highlights.

NAD Decision Addresses Sustainability Claims

Last week, we posted about an NAD case involving green claims that Georgia-Pacific made for its Quilted Northern Ultra Soft & Strong Bathroom Tissue. In that post, we examined issues related to how a company substantiates claims about its present achievements and future goals. Today, we’ll look at the same case, but focus on issues related to sustainability” claims (and some broader principles that apply outside the green” context).

FTC Chair Khan’s Vision for Privacy – and Some Dissents

Last week, we wrote about FTC Chair Khan’s memo describing her plans to transform the FTC’s approach to its work. This week, she followed up with a no-less-ambitious statement laying out her vision for data privacy and security, which she appended to an agency Report to Congress on Privacy and Security (“report”). Together, these documents outline a remarkably far-reaching plan to tackle today’s data privacy and security challenges. As noted in the dissents, however, some of the stated goals may exceed the bounds of the FTC’s current legal authority.

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A collection of the most read new and old Ad Law Access blog posts:

Consumer Litigation Under the California Consumer Privacy Act (CCPA)
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