What Revised FTC Guides Mean For Influencer Campaigns


On June 29, the Federal Trade Commission released the long-awaited updates to the Guides Concerning the Use of Endorsements and Testimonials in Advertising — more commonly known as the Endorsement Guides — along with an updated FAQ titled What People Are Asking.”

This Law360 article by Gonzalo Mon highlights some of the most significant updates to the guides and FAQs that will affect influencer campaigns, including what the FTC thinks about when a disclosure is required, how a disclosure should be presented, and how companies should manage influencer campaigns.

Read the full article here.