Smart Strategies for Marketing Brain Health Products

Nutritional Outlook

Partner Kristi Wolff authored Smart Strategies for Marketing Brain-Health Products” for Nutritional Outlook.  The article discusses the joint jurisdiction of the FDA and FTC over many brain health products – foods, dietary supplements, as well as games and apps - and highlights recent enforcement actions brought by both agencies.  The article also offers practical tips for companies marketing products in this space.

To read the full article, please click here.