Retailers Face Legal Challenges Over Advertising Prices
Partner Gonzalo Mon authored the Retailing Today article “Retailers Face Legal Challenges Over Advertising Prices.” The article focuses on the aftermath of the multimillion dollar penalty against Overstock.com for advertising discounts in a misleading manner. Gonzalo explains that this decision has led to costly lawsuits and investigations for retailers across a range of industries. Gonzalo notes that the FTC has been fairly quiet on the issue, but he cautions that this has led to action by plaintiffs’ attorneys, listing Nordstrom, The Gap, and Neiman Marcus as targets of such lawsuits. Since this trend is likely to continue, he suggests that retailers pay close attention to these cases and pricing laws, particularly when they advertise discounts, sales, or other price reductions.
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