Proposed FTC Impersonation Rule’s Reach Is Too Broad


In an article in Law360, partner William MacLeod notes that time may be running out for some of the most entertaining and valuable forms of advertising we have seen, if a rule proposed by the Federal Trade Commission becomes the law of the land. Comments were due Friday on the Rule on Impersonation of Government and Businesses, a measure that would prohibit depictions of businesses, government agencies, officials and executives in advertising, even when nothing about the communications deceive consumers.
You can read the full article here.