AI Is Amazing. Your Ads About It Still Have to Be True.

Partner Gonzalo Mon authored ​“AI Is Amazing. Your Ads About It Still Have to Be True.” for Advertising Week. The article covers recent NAD decisions regarding how truth-in-advertising rules apply to artificial intelligence. Gonzalo lists four lessons from NAD cases that businesses can use when marketing the AI features in their products.

“AI may be the most exciting marketing story in a generation, but even the best stories have to be true.”

Read the full article here.