2 FTC Settlements Guide On Consumer Review Best Practices


On Oct. 13, 2021, the Federal Trade Commission announced that it had sent letters to more than 700 companies recommending that recipients examine their practices related to endorsements and consumer reviews in order to ensure that those practices comply with the law. Among other things, the letters warned recipients that if a review is incentivized, that must be disclosed, and that companies should not suggest that a review represents consumers’ typical experiences if that isn’t true. In this article featured in Law360, Gonzalo Mon takes an in depth look at this issue and the recent cases that provide a guideline for best practices.

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