Partner John Villafranco was quoted in The Wall Street Journal in an article on retail marketers using deceptive pricing practices to drive sales, despite a new wave of related lawsuits.

“Retail chains facing related lawsuits may argue they never intended to mislead consumers and that they struggle to comply with pricing regulations that vary from state to state,” said Villafranco, a partner who has represented defendants in similar false-advertising cases.

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Wall Street Journal Cites John Villafranco