Partner William C. MacLeod Quoted in ​“Puffery” Article

Partner William C. MacLeod was quoted in a Demo Dirt article titled ​“Go On, Take a Puff.” The article discussed whether the average consumer is able to identify ​“puffery” in advertising and whether these showy tactics persuade consumers to buy products. According to new research, often customers are often put off by such persuasion tactics.

Mr. MacLeod said that ​“it’s hard to imagine consumers buying because of the puffery, but consumers can be attracted to clever renditions of it.” He explained that that’s the purpose of puffery. ​“As an attention-getter and entertainer, it can work for any kind of product or service.”