A recent article from HBW notes that 2024 promises to be a busy year in the regulation of digital advertising, data privacy, and AI. New rulemaking from the FTC could impact online marketing practices use of “dark patterns,” and the enforcement of state privacy laws is expected to ramp up throughout the year.

Partner John Villafranco looked into the future and predicts what will be a focus for the FTC in 2024.

“As product reviews have become central to marketing plans and consumers’ purchase decisions, up has popped the fake review industry, which is valued at more than $1 billion dollars. That is a lot of money being directed to bump up the reputations of products and businesses. Both government and tech companies understand the value of these reviews, but are struggling to prevent rampant fraud.”

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John Villafranco Quoted in HBW