Electronic Discovery Website Recommends Kelley Drye Advertising Claims Article

Partner John Villafranco’s article, ​“Making it Stop: A Practical Guide to Challenging Your Competitor’s Advertising Claims, which was originally published in the October 2008 issue of The Metropolitan Corporate Counsel, has been posted on InfoGovernance​.blogspot​.com. The article discusses the three principal ways a company can challenge a competitor’s advertising claim and provides practical guidance to evaluate which option or options are best suited to serve a company’s needs and increase the likelihood of a successful challenge.