What’s in a Natural or Organic Claim: Preventing Common Pitfalls that Can Lead to Private Consumer Litigation and Downstream Government Enforcement

On March 19, 2012, partner Gonzalo E. Mon presented at the ACI 2^nd Advanced Legal Summit on Food & Beverage Marketing & Advertising, in Washington DC. In the session, ​“What’s in a Natural or Organic Claim: Preventing Common Pitfalls that Can Lead to Private Consumer Litigation and Downstream Government Enforcement,” Mr. Mon gave an overview of the regulatory landscape applicable to natural and organic claims. He focused on whether GMOs and bioengineered foods can be labeled as ​“natural” and on what level of substantiation is required in order to craft a ​“natural” claim. He also spoke about the trend behind recent private consumer litigation and government enforcement lessons learned from recent and pending investigations and litigation.

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